Formative

4.84

Formative enhances teaching by generating standard-aligned items and lessons, offering real-time feedback and progress tracking.

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Formative Web Traffic statistics September, 2026

#336 +92

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#138 +46

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#2 +0

Students Tools Rank

Position of this tool within its specific category (Students Tools), based on total visits.

81.39% MoM Growth

1.77M +795.88K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 977.88K

456.50K +189.90K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 266.60K

+0.00% Share Growth

0.01% +0.00%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.01%

2.49% +0.32%

Students Tools Market Share

Percentage of all Students Tools category visits that went to this specific tool.

was 2.17%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

40%

Male Users

60%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

20%

Mobile users

80%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

09:56 min

Average duration

43%

Bounce Rate

Formative Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Oct	1.60M
Nov	1.40M
Dec	1.20M
Jan	1.50M
Feb	1.50M
Mar	1.98M
Apr	1.64M
May	1.64M
Jun	580.45K
Jul	509.66K
Aug	977.88K
Sep	1.77M

Formative Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Oct	1.60M
Nov	1.40M
Dec	1.20M
Jan	1.50M
Feb	1.50M
Mar	1.98M
Apr	1.64M
May	1.64M
Jun	580.45K
Jul	509.66K
Aug	977.88K
Sep	1.77M

Formative Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

1.43M +574.02K

80.95%

Canada

81.59K +52.75K

4.63%

Japan

29.44K +25.44K

1.67%

Colombia

22.17K +21.39K

1.26%

China

13.30K +13.30K

0.75%

Formative Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	1.21M	68.00%

Organic search	294.98K	17.00%

Referral	256.31K	14.00%

Organic social	2.48K	0.00%

Paid social	0	0.00%

Mail	6.03K	0.00%

Paid search	6.21K	0.00%

Display ads	0	0.00%

AI Traffic	1.42K	0.00%

Google AI Mode	887.00	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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